La Virreina is a cultural exhibition centre with tons of different art programs and exhibitions including photography, audiovisual works, election broadcasts, book publishings and much more. The main focus of this venue is to explore the notion of the image as knowledge and also as a way of sparking new cultural experiences. La Virreina is located inside “El Palau de la Virreina”, a beautiful palace from somewhere between 1772 and 1777. In the heart of Las Ramblas, it served as the residence of Manuel d’Amat, Viceroy of Peru. Since 2007 the monument is open to the public to promote new cultural experiences.