Roni Shefi is born and raised in Mazkeret Batya, a small city next to Tel Aviv. She moved to Tel Aviv 8 years ago to complete her university degree in Communication and Photography. Today she works as a professional PR & Media consultant, but has a passionate hobby on the side: Roni is the founder of ‘Tarbut Yom Alef’ (‘Cultural Sunday’), a weekly blog of the city’s must-visit (art) exhibitions, events and concerts. Looking to experience proper Israeli art & culture? Follow Roni!