Knowing the importance of comfortable clothing, Ayala, founder of Gusta, only uses light materials and loose silhouettes. Inspired by the modesty and simplicity of Japanese culture, she wanted to create daily wear for women, that’s comfortable, chic and modest. Even though her designs are minimalistic, they’re far from monotonous . Her collections are clean-cut, chic, flattering and even a little edgy. Industrial designer Yael, who is Ayala’s sister, creates accessories for Gusta. Her bags, wallets and belts are made from light and unusual materials that fit perfectly to the Gusta concept.
Gusta Women's apparel